Madza Marketing Mix Plan - 4644 Words

Mazda Motor Corporation, Japan, was founded on January 30, 1920. For the past 90 years, they have been designing and building great cars for car lovers all over the world. Mazda Motor Singapore Pte Ltd is the authorized distributor of Mazda vehicles, parts and accessories. The company provides warranty maintenance for new cars and repair services. They have been the wholesaler for Mazda products dating as far back as 1963 when Mazda products first arrived in Singapore. Currently, Mazda Motor Corporation is looking at expanding the market share of their Mazda RX8 in Singapore. In this proposal, we will be discussing on the current situational analysis, the recommended target segment and most importantly, the theories and strategies in†¦show more content†¦2.4 Current Promotion Currently, due to the raise of Certificate of Entitlement, Mazda is offering a SGD$5000 cash rebate when consumers buy a RX8. Their main objective now is to gain a higher market share. Using the scare tactics, they are giving a deadline for this promotion to end, urging consumers to enjoy this offer while other dealers are only giving a much lower cash rebate of SGD$3,000 to SGD$4,000. As they are not going high key this time, they are using below the line advertising like giving out of flyers and placement of posters in their showroom. 3.0 RECOMMENDED TARGET MARKET 3.1 Geographical Traits The proposed new target market is strategically located locally in Singapore. The proposed promotion will reach the masses of geographically dispersed buyers locally. As Singapore is a small country by itself without big towns like some European countries, we will not be further segmenting the island geographically. 3.2 Demographic Traits For the Mazda RX8, the company has always been targeting adults in the Changing Age Group, aged 20 to 34, locally. We will be using the Market Development Strategy, which is to sell an existing product to a new market. The proposed new market to target is the Middle Age Mature Consumers in the male segment, who are between 35 to 45

Analysis Of The Book Columbus - 1244 Words

According to Howard Zinn, his main purpose for writing A People’s History of the United States was to give a detailed and more accurate account of the history of America. He wanted to give the history from the victim/native’s point of view. Instead of covering up the stories of the different people that weren’t included in our history lessons, he wants them to be able to be recognized as more than just the people that were eliminated by foreigners. Zinn’s thesis for pages 1-11 was that Christopher Columbus was not the storybook hero that many textbooks portray him as. Instead, he is more of a dishonest explorer who wasn’t truthful with those who supported him. Columbus wasn’t correct in his explorations either. He didn’t discover what he†¦show more content†¦But, he still goes on to say that Columbus is a good man despite his flaws. Zinn doesn’t agree that one can be a good man and still commit such vicious crimes on native people. Bartolome de las Casas brings up the issue of how the natives are treated. He discussed how the Spaniards had no problem cutting up the Indians simply to test the sharpness of their blade. Columbus felt the need to oppress indigenous peoples because they were going to ultimately lead him to the wealth. He believed that the natives were the only people that knew where the gold was. The gold was considered a sign of wealth. Columbus also wanted to find a shorter route to India. Much like finding the gold, Columbus assumed that the indigenous people could show him the way. When Columbus found the Arawak Indians, he kept them as prisoners on a ship. He believed that they were going to lead him to gold. The majority of Arawak’s died on the ship because of the cold, but two Indians were stabbed on the ship because they didn’t trade as many swords as Columbus had wanted them to. Many of the Indians were given impossible jobs and later killed when they couldn’t complete them. While others were killed when Columbus promised the king gold and slaves. Eventually the entire population died out. What was significant about Quetzalcoatl was that the Aztecs thought that Cortes may have been Quetzalcoatl

Clothing in the Awakening Free Essays

Clothes appear to have significant meaning in The Awakening, enough so that they are mentioned at almost every description of the characters. Edna Pontellier starts the novel fully dressed and appropriately dressed for a woman of her responsibilities, however, at her final moment, she is naked on the beach. Other women in the story also represent their ‘position’ and the way they feel in the way they dress. We will write a custom essay sample on Clothing in the Awakening or any similar topic only for you Order Now For example, Madmoiselle Reisz never changes her clothes. This could possibly symbolize her physical detachment from anything around her, including nature and any suppressed feelings. In contrast, Edna’s clothes represent her physical attachment to society. She sheds her clothes the way a snake sheds its skin when it is time for a new one and it does not fit into the old one any longer. Edna doesn’t feel like she can fit into society any longer. Madmoiselle Reisz, on the other hand, does not seem to have any desire to be more than what she has been given in the society in which she lives. Therefore, she does not change her clothes, because she does not feel the need for change in her life. Other characters, such as Madame Leburn always have new clothes to cover their bodies. This could, perhaps, represent the constant need to cover their sexuality as women in suppressed roles as wives and mothers. Ednas’ nakedness at the end of the novel symbolizes her freedom from any claims her children may have on her and shows how her lack of clothes is equal to her lack of ‘responsibility’, of her family and the 1890s’ society. Through the motif of clothes, Kate Chopin suggests that although society can be restricting, in order to have discipline, rules can be necessary. Can be destructive, lack of rules can lead to destruction of self. The symbol of clothing in the story shows the development of her freedom from the harsh rules of the Creole society. In the beginning of the novel, Edna is accustomed to wearing the same clothes as the Creoles. Throughout the story, she is found loosening her collar and trying to remove articles of clothing. After her awakening, Edna becomes restless and starts to neglect the rules placed upon her. As Edna progresses throughout the novel, she discards more and more layers of the confining clothing that surrounds her body and soul. By taking off her clothing, one piece at a time, she is disobeying the rules placed upon her, and in doing so, she exerts her independence. The clothing symbolizes the constraints on the social behavior of women in this era. It restricts Edna and doesn’t allow her body to move. At the beginning of the novel, Edna is fully dressed and in proper clothing. However, when Edna and Adele walk together on the beach, Edna wears less clothing In one example of rebellion, Edna begins to care less about her duties as a woman in a Victorian society and chooses to not wear what society expects of her. â€Å"Mrs. Ponteiller did not wear her usual Tuesday reception gown; she was in ordinary house gowns. † (59) The house gown are less elaborate and involve wearing less clothing than reception gowns, and to Edna, is more comfortable. Although those around her do not approve, she chooses to do what she feels and does this witho5ut hesitation or guilt. How to cite Clothing in the Awakening, Essay examples